They are taking a risk. The less important the purchase, the fewer thought processes involved. A sales funnel is usually labelled with internally-driven criteria, for example: Audience, Respondents, Leads, Qualified Leads, Proposals, Sales, and Renewals. Jason Morris, The Profit Engine, review. I've read many books on marketing and got a lot of value from each of them, but this is the one we will be buying to give to each of our clients. Forgetting your customers is a surefire way of losing their Loyalty.
It cuts through the jargon and delivers something that can be used in the real world. Your Watertight Marketing Workbook Build your own plan as you go through the book by downloading your free Watertight Marketing Workbook. I want you, for the moment, to stop thinking about how to pour more into the top and look instead from the bottom up. Your lifelong marketing habit; Marketing is like fitness; Leak 14 -- The wrong kind of work; Leak 15 -- Unused marketing muscles; Leak 16 -- No familiarity to work from; Leak 17 -- Expensive exhaustion; Remember. She has distilled her wealth of experience into clear action points that you ll want to tackle today.
They've got serious profit leaks. Taking a look at how real people really buy things, I expose the Thirteen Touchpoint Leaks, and turn the usual way of tackling them on its head for faster payback. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. You'll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. This can often be by virtue of your company being known by someone else in their circle. It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. Interest: They decide to find out a little bit more.
Would you like to be able to streamline your efforts in generating sales? Adoption: They become a customer. Providing tools and techniques that allow the customers either to take themselves through that process or a salesperson to pull out the kit bag something that the customer would enjoy and find useful at that stage. Mindful measurement Three universal lessons Your time horizons Interesting, but what does it tell you? Every step on this journey is one where they could lose interest. Author: Bryony Thomas Publisher: St Albans : Panoma Press, 2013. Each one is a gap through which you could lose potential paying customers for your business. These are either impulse buys driven entirely by emotion or by logic, but rarely both.
So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. The labels above are the effect, the thoughts of your buyers are the cause. Watertight Marketing is no ordinary marketing book. Watertight Marketing is no ordinary marketing book. Following the process laid out in this book puts you in control of your business growth.
Facilitate some way of your buyer experiencing being your customer before they become one. This means that you need to map their thinking, not your reporting systems. Find out where your buyers hang out, in person or online, and make sure your business is represented. Often the sales funnel can seem more like a leaky bucket than a funnel. It will equip any small business with what they need to plug the gaps they find.
You absolutely should understand what these thought processes are, and why someone might count your business out when moving from one step to the next, which is addressed in Part Two. She is based in Bristol. Part Three takes the concepts above and shows you how to apply them in practice. This is a perfect place for your company mission statement, alerts, notices or anything else. Following the process laid out in this book puts you in control of your business growth. Mindful measurement; Three universal lessons; Your time horizons; Interesting, but what does it tell you? Effectively, you need to be consistently doing all of the above. Leak 2 — Poor on-boarding.
So where do you see those things going wrong within the marketing process? These kinds of decisions are made quickly and without reference to other people. Leak 4 -- No gatewayLeak 5 -- No critical approval; Leak 6 -- No proof; Your Watertight Funnels Checklist; 8. This is a book that tackles business fundamentals. And, then some lovely extras. Bryony Thomas has a refreshing style that means the ideas click and stick. But, digging a little deeper exposes Thirteen Touchpoint Leaks.
And, if you understand the cause, you will have more control over the effect. For this you need to be relevant. Just because you can draw a neat funnel, does not mean that there is one. Awareness: They notice that you offer something that could help. No-nonsense wisdom, perfectly pitched to resonate with all small business owners. She has distilled her wealth of experience into clear action points that you'll want to tackle today.
Watertight Marketing is no ordinary marketing book. Watertight Marketing has an elaborated description which rather positively influences the efficiency of search engines index and hence improves positions of the domain. How many steps is largely related to its importance. Grant Leboff: One of the things that I think you highlight is well as the importance of endorsements, testimonials to aid that whole process. Instead of pouring more costly promotional efforts in at the top of your sales funnel to generate new sales, Watertight Marketing starts at the bottom. Your starting point Don't measure out the value Key points 11.